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CHARLESTON, S.C. – The Charleston Battery and The Ideal Life announced the expansion of the partnership between the two organizations on Monday.
The Ideal Life will now become the Battery’s sole front-of-kit and title sponsor for the 2025 season, featuring on the Primary, Secondary, goalkeeper and any alternate kits, furthering their presence that Charleston fans have become familiar with over the past two seasons.
The club could not be more excited to expand our partnership with The Ideal Life as our front-of-kit partner,” said Julian Clanton, chief revenue officer for the Battery. “Our journey together so far has been unbelievable, from their impact on our players and coaches to the work we’ve done together off the pitch. The beliefs of our two organizations are both centered around community and giving back, there is a lot more on the horizon for The Ideal Life and Charleston Battery.”
The Ideal Life is a Charleston-based company that empowers coaches to transform their expertise into a thriving, scalable brand. Through tailored strategies, expert mentorship and networking opportunities, they help people develop their authority, accelerate their business growth, and make a lasting impact in their field.
“The Ideal Life is excited to continue building on our partnership with the Charleston Battery in our shared mission to bring joy to the Charleston community through the deliberate practice of a growth mindset,” said Mark Congdon, founder and CEO of The Ideal Life. “We are proud to be a part of the Battery’s success under the leadership of Rob Salvatore, Lee Cohen and Ben Pirmann, and we look forward to continuing to grow together into the future.”
“It has been an absolute joy to play a role in the Battery’s success at Patriots Point, whether by supporting mental performance for player development or providing leadership development through The Ideal Leader program with Lee and his staff,” said Hutson Dodds, VP of strategic relations for The Ideal Life. “We’re excited to explore new ways to fully integrate our partnership to better serve both the Battery and the Charleston community.”
Also coming this year will be the launch of The Ideal Life’s Charleston Battery Exclusive Fan Club. This new digital social experience will connect the Battery fanbase with the players, coaches, the community and more.
Additionally, the Community Hero initiative, presented by The Ideal Life, will return to home matches in 2025 after two successful seasons.
The Community Hero is an award that recognizes an individual or group whose efforts positively impact others in the Lowcountry, with a halftime ceremony and donation presentation from The Ideal Life. The first Community Hero of 2025 will be Battery goalkeeper Daniel Kuzemka, recipient of the 2024 Betsy McAdams Award, and will honored during the club’s home opener on March 8.
The Battery’s 33rd season kicks off at Patriots Point on March 8 against Louisville City FC at 7:30 p.m. ET. Tickets for the match are on sale now via SeatGeek.com, the club’s exclusive digital ticketing provider. The 2025 kits will be unveiled in the build-up to the March 8 opener.
ABOUT THE IDEAL LIFE
The Ideal Life is a multimedia platform focused on cultivating a growth mindset. Founded by Mark Congdon, you’ll find a supportive community of coaches, valuable online resources, and transformative courses aimed at helping you harness your stress, pursue your purpose, and achieve your goals. You can learn more about The Ideal Life at www.TheIdealLife.com
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(Have a story suggestion for the Premier Media Group and the National Soccer Network regarding club/youth soccer, high school varsity, amateur soccer, collegiate soccer or professional soccer involving teams, players or coaches with ties to a particular state or states, contact Web and Content Editor/Director of News Dan Stickradt via email at dstickradt@thepremiermediagrp.com and news@nationalsoccernetwork.com, or call 248-525-2349. Dan Stickradt is a 32-year veteran of the Michigan and national media circles and recently joined the staff full time at PMG in March of 2024. Want to schedule a broadcast game or live show, contact PMG/NSN Director of Broadcasting Jonathan Turner for availability and pricing at jonathan@thepremiermediagrp.com.)
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